01 AI Production Services
AI BUILDS
WHAT THE CAMERA CAN’T.
Generative AI production services for film, television, streaming and commercials — including generative environments, set extensions, AI-assisted VFX, visual development, previs and post-production integrated with professional live action.
02 Beyond Generation
NOT AI
FOR AI’S SAKE.
AI FOR PRODUCTION.
Generative AI becomes useful when it solves a production problem. We integrate it into professional filmmaking to build worlds, transform locations, extend physical sets, accelerate visual development and address specific creative requirements across pre-production, production and post-production.
03 Generative AI Production Services
SIX WAYS
TO EXPAND THE FRAME.
Each capability can solve a specific production requirement or connect with the others as part of an integrated hybrid production pipeline from development through final delivery.
01 / ENVIRONMENTS
GENERATIVE
ENVIRONMENTS
Create cinematic locations, landscapes and environments beyond what can be captured practically, while designing them around the requirements of the live-action photography.
02 / EXTENSION
SET
EXTENSIONS
Extend practical sets, architecture and real locations beyond the photographed frame while preserving the physical production as the visual foundation.
03 / VFX
AI-ASSISTED
VFX
Combine generative processes with professional compositing, cleanup, integration and established visual-effects workflows according to the needs of each shot.
04 / WORLDBUILDING
VISUAL
DEVELOPMENT
Develop coherent cinematic worlds, environments and visual directions that can guide production design, cinematography, VFX and generative creation.
05 / PREVIS
AI
PREVIS
Explore framing, environments, sequences and visual strategies before photography to inform creative and technical production decisions.
06 / POST
AI-ASSISTED
POST
Integrate generative processes into professional post-production alongside editorial, VFX, compositing, finishing and final delivery.
04 Generative Environments
BUILD THE WORLD
BEYOND THE LOCATION.
Live-action photography can provide the performance, lighting, physical interaction and photographic foundation of a shot. Generative environments can then extend, transform or build the world around that material as part of the same visual pipeline.
05 From Plate to World
REAL FOOTAGE.
EXPANDED REALITY.
Generative production can begin with a photographed plate rather than replace it. Real performances and physical elements become the foundation for environments, visual effects and worlds that extend beyond what was captured on set.
01 / Physical + Digital
SET
EXTENSIONS
Extend practical architecture, landscapes and production design beyond the limits of the physical set while retaining continuity with the photographed material.
02 / Integration
GENERATIVE
VFX
Use generative processes alongside compositing and established VFX techniques to create, modify or integrate specific visual elements within live-action shots.
03 / Worldbuilding
VIRTUAL
WORLDS
Develop coherent cinematic environments and visual systems designed to maintain continuity across shots, sequences and complete productions.
06 AI-Assisted Previsualisation
DESIGN IT
BEFORE YOU
SHOOT IT.
AI-assisted visual development and previsualisation can define environments, framing, production design and VFX requirements before photography begins. This gives production, direction, cinematography, art and post-production a shared visual target before resources are committed on set.
07 AI Production Workflow
NOT A PLUGIN.
A PIPELINE.
Hybrid production is planned around the final image from the beginning: deciding what should be photographed, what can be generated and how live action, generative AI and VFX will be integrated through post-production.
01
DEVELOP
Define the creative objective, production needs and technical approach.
02
DESIGN
Establish the world, visual language and requirements for the shoot.
03
SHOOT
Capture performances, physical elements and production data required for integration.
04
GENERATE
Create and extend environments, assets and required visual elements.
05
INTEGRATE
Composite, refine, finish and deliver the final image.
08 Live Action × Generative AI
THE CAMERA
STILL MATTERS.
Actors, performances, cinematography, lighting, locations and physical production remain fundamental to our hybrid approach. Generative AI becomes another filmmaking layer — planned around the shot and integrated with live action rather than treated as a replacement for the production process.
09 MINDED HYBRID
SEE HYBRID
PRODUCTION
IN PRACTICE.
MINDED HYBRID is our creative and technology platform for hybrid work. Explore productions, original projects, case studies and the development of live-action × generative AI workflows.
Start a Production
WHAT DO YOU
NEED TO BUILD?
Share your project, sequence or production challenge. We can assess what should be captured in live action, where generative AI can contribute and how VFX and post-production can bring the elements together within one production workflow.