01 Hybrid Commercial Production
COMMERCIAL
PRODUCTION
IN SPAIN.
Commercial production in Spain for international agencies, brands and production companies — combining live-action filmmaking, generative AI, VFX and local production services for advertising, branded content and global campaigns.
02 Commercial Production
PRODUCTION
WITHOUT
FORMAT LIMITS.
Commercial production can connect physical filmmaking and generative image creation within the same production pipeline. Live action can remain at the centre of the production while generative environments, VFX, set extensions and post-production expand what can be created.
The result is not a separate AI workflow. It is a production model designed around the idea, the performance and the final image.
03 Hybrid Commercial Possibilities
ONE CAMPAIGN.
MORE WAYS
TO BUILD IT.
Hybrid production gives agencies, brands and filmmakers more control over how commercial ideas move between physical production, generative AI and post-production.
Live-Action
Commercials
Full physical production for campaigns requiring performers, locations, sets, cinematography and conventional production craft.
Hybrid
Campaigns
Combine photographed performances and products with generated environments, VFX and digitally expanded production design.
Virtual
Worlds
Build campaign environments beyond what is practical to capture physically while retaining a photographic connection to the shoot.
Product
Integration
Photograph real products and integrate them into extended or generated environments with controlled lighting and composition.
Generative
VFX
Use generative AI selectively alongside conventional VFX for transformations, extensions and specific image requirements.
Campaign
Adaptation
Plan visual systems capable of supporting multiple deliverables, formats and campaign requirements from a shared production base.
04 Talent & Performance
KEEP THE
HUMAN PART
REAL.
Hybrid commercial production can keep actors, athletes, models, presenters and physical product interaction in front of the camera while expanding the world around them digitally. Performance remains photographed. The production environment becomes flexible.
Explore Hybrid Production05 Physical Production
STUDIO.
LOCATION.
OR BOTH.
The physical production is designed around what needs to be real. Spain provides access to professional crews, casting, studios, equipment, production design resources and a wide range of practical locations for international commercial production.
REAL
LOCATIONS
Cities, coastlines, architecture, roads, landscapes and natural environments can provide the practical foundation for the campaign.
STUDIO
PRODUCTION
Controlled sets and studio environments can be designed around performance, products, lighting, plates and the requirements of subsequent VFX or generative work.
06 Integrated Workflow
FROM IDEA
TO FINAL
CAMPAIGN.
Physical production, generative AI, VFX and post-production are planned as parts of the same commercial workflow rather than independent stages competing for control of the image.
Develop
Break down the creative concept and define the production approach.
Design
Plan visual language, environments, shots and production requirements.
Produce
Cast, scout, build, schedule and execute the physical production.
Generate
Create required environments, extensions and generative elements.
Finish
Composite, grade and refine the final campaign imagery.
Deliver
Prepare final campaign assets and agreed production deliverables.
07 Generative VFX & Post
SHOOT WHAT
MATTERS.
BUILD THE REST.
Generative AI, set extensions, environment creation, conventional visual effects and compositing can expand photographed commercial material without disconnecting post-production from the decisions made on set.
Explore VFX & Post08 International Commercial Production
BRING THE
CAMPAIGN.
WE BUILD THE PRODUCTION.
AI Production in Spain supports international agencies, brands, production companies and directors producing commercials in Spain with the local production structure required to move from brief and pre-production through the shoot, VFX and post.
09 Why Spain
ONE COUNTRY.
MANY
PRODUCTION WORLDS.
Spain combines experienced production crews, professional infrastructure, major cities, coastlines, contemporary and historic architecture, Mediterranean environments, mountains, deserts and islands within a mature international production ecosystem.
Explore Why Spain10 Incentives & Finance
STRUCTURE
THE PRODUCTION
IN SPAIN.
Depending on the format, production structure, expenditure and applicable requirements, some audiovisual productions may be able to access Spanish production incentives. Eligibility should be assessed project by project before being incorporated into a budget.
Explore Incentives & FinanceIncentive availability and qualification vary by production type, territory, expenditure and legal structure. Mainland Spain, the Canary Islands, Navarra and the Basque Country should not be treated as a single automatic incentive regime.
11 MINDED FACTORY / Commercial Expertise
BUILT FOR
COMMERCIAL
PRODUCTION.
MINDED FACTORY is the commercial production company within the MINDED ecosystem, working across commercials, branded content, music videos, fashion and sports production for international agencies, brands and production partners.
Explore MINDED FACTORYStart a Commercial Production
BRING US
THE IDEA.
WE’LL BUILD THE PRODUCTION.
Share your brief, treatment, boards or production requirements. We can help define the right combination of live action, locations, studio production, generative AI, VFX and post-production in Spain.
Discuss Your Project